swvi – Gordon Lokenberg presents

#swvi Marc de Vries, Hyves

Published on March 12, 2009March 12, 2009 by Gordon Lokenberg1 Comment

Recruitment in Social Media and what to do with Hyves.

Your profile on Hyves tells others who you are and what you do.
Social Media: to share… and be yourself, don’t hide behind your company logo… Don’t centralize, Distribute!

Nice to know, in Holland
Hyves , 6,9 mln users
Linkedin, 1 mln users
Twitter, 50 K users

75% internet users do visit Social Networking sites….

Hyves and Recruitment:
Communicate, Share Social Content, Your Identity
But isn’t Hyves for children only? NO, 57+% is 13yrs and older of which in the age of 20-34yrs 80,5% is on Hyves! Okay, clear, we can recruit on Hyves.

But how? Tell us what to do?
First of the Poll: Do you mind, me recruiting you via Hyves
63% says you can recruit me via Hyves, via Friend 11% and 52% come and get me!

How to:
Corporate Communication, Build you brand tell your story and engage
Targeted Communication
Advertise

Tip, use your own network on Hyves to recruit, for free.

Marc thanks for your clear view on how to use Hyves!

#swvi Sarah Neels, Google

Published on March 12, 2009March 12, 2009 by Gordon LokenbergLeave a comment

Sarah Neels is opening the event Successful Recruitment via Internet with a nice overview on what Google does.
In her presentation she shows us that Google is the nr. 5 site in Holland for Jobseekers.
Using Google and its tools you have an employer wonderful opportunities to reach the jobseekers. Ever thought of an Adwords campaign?
What about Youtube, the site where visitors stay 3 times longer than on a regular jobboard.. Why not use video to attract your future employees? Create your own channel like KPMG and many others already did in youtube.

I will let you know if the whole presentation will be available.

Takeaways from this presentation: Succes in Online you’ll get with:
1 SEO, 2 SEM 3 On and Offline,
4 Measurable 5 Be there with your audience, 6 Innovate

Sarah, thank you for your presentation, I will quote you in our Trainings at Rise

Succesvol Werven = Successful Recruitment via Internet Live from Rotterdam, NL

Published on March 12, 2009March 12, 2009 by Gordon LokenbergLeave a comment

Programm of Today:

Sarah Neels – Google
About what to do as Employer about the change of use of the searchbar by applicants.
Marc de Vries – Hyves
About recruitment via Social Network called Hyves, the #1 in Holland.
Geert-Jan Waasdorp – Intelligence Group
How to work with conversionratio’s in recruitmentsites
Ronald van Driel -TenneT
The award winning website of 2008 in Digital Recruitment and
Gilbert Stout Royal Airforce, about Base-X

Chairman of Today: Peer Goudsmit