Visions become Reality, augmented reality

Still impressed by the wonderfull presentations at Momo#11 about the visions on mobile and the way we move towards an augmented reality. You might have noticed that I currently work on a mobile application called Lokloq to

put your brand in their pocket

as Andrew Grill puts the development on Mobile Marketing in one phrase.

While working on this, I am already thinking of the Lokloq roadmap in development.
And my guess is we should want to integrate something awesome, like Layar.

With Layar, the team of SPRXmobile make the visions of these gentlemen: Alan Moore, Jamais Cascio, Andrew Grill, Joseph Pine II, Howard Rheingold and Robert Rice become the reality of NOW.

Available in the Android Market as of today!

Mobile Monday, June 1st in Amsterdam

MoMo Amsterdam June 1st

Today we will enjoy the visions on Mobile.

About 400 mobilista have gathered in the Rode Hoed, to hear the following speakers:
Alan Moore, Jamais Cascio, Andrew Grill, Joseph Pine II, Howard Rheingold and Robert Rice.

Topics of today: social marketing intelligence, mobile intelligence, how mobile impacts advertising, infinite possibility, smart mobs revised and augmented reality.

I will inform you in the following post about what is happening on this beautiful first of June.

About to kick-off

Mobile Recruitment part 3

hmm. Blogging about mobile recruitment. again.

Shall I write my blog about Mobile applications? Apps that create even more fun in the life of a recruiter. Like the use of tools like Sugar Sync, or the ones Google provides in Google Apps which enables you to create desktop or laptop on your webtop.
So wherever you are, you will be able to read mail, contracts, CVs, whether you lie somewhere on a lovely white beach or on the top a mountain. (quoted Michael Marlatt on this one :))

Mobile Recruitment … I think of the buses that are used by Atos Origin and KPMG. Just take the bus on the road and park it in front of an university, blow the horn, and there you go. In your comfortable truck you invite the student to hear the wonderful story of their future.

Mobile Recruitment .. Recruitment for the German Mobile, well you tell me.

Yesterday however, I was at MOMO, everything about Mobile on Mobile Monday

This time, MOMO#9, was about gaming.
Well what has that to do with recruitment … Okay, here we go …
Employer Branding, recruitment games on mobile, advertising in games etc.
There you go again we discuss mobile recruitment.

And uhm, what creative Recruitment Concepts can we build around this great way of mobile gaming presented by MegaPhone , where you use your phone as your controller?!.

So Mobile recruitment can actually be described in a lot of ways. If you have thoughts about mobile recruitment, let me know.

Of course you can call me on my mobile +31 642 121 451 …

My Mobile recruitment definition is Recruiting without boundaries, always, everywhere, all the time.

Ah Okay almost forgot this one… What about Mobile Recruiting… Is that the same thing???

Mobile and Recruitment Part II “Interact”

When I wrote a blog about Mobile and Recruitment Part I, obviously I was thinking of part II already.

Most of us come up with ideas on using SMS as you saw in my earlier post about this subject.

I do think SMS is still a very powerfull item in Mobile and Recruitment. It’s easy set up, clear and understandable for most of us out there.

But living in a 2.0 world where people like to interact in a different way.

I gathered this answers provided by some other creative Linkedin connections:

1. Rather than the traditional method of connecting by someone sending a resume to you, have them text through a .mobi address the answers to interview questions while they commute to the job that they hate – all in lost commuter time.

2. Social networking will become more ‘real life’, your mobile phone will show who are working at the company you are passing by, which coworkers are having a drink in that bar, etc.. Imagine LinkedIn with the ability to see who is where (if they wanna share).

3. One of the very promising streams is using PC2MOBILE technologies, where recruiter can conduct remote, visual and on-line interview with an applicant, using simple PC and WEBcam, while the applicant is using his 3G mobile phone and it’s camera which allows him to be interviewed from any location with 3G mobile access.

4. Part time actors can sign up for “casting calls” that fit their profile. They can get a text alert with a speed dial and location for the casting call. Soon these SMS alerts will include a mobile web link with more information about the position.

5. Recruiters can have recorded Caller Tunes which mention concise information on the openings in their Company. For ex. – is hiring software professionals with expertise in X. For further details visit www…..

There is a future for Mobile and Recruitment

Mobile and Recruitment Part I, “Think Print”

Visiting Mobile Monday in Amsterdam, MOMO, being a Recruiter… Means actually NOT that I am hunting for Mobile freaks who are able to apply the mobile technology and possibly could fullfill a job in some massive Telco company….

No, I go there to see what kind of possibilities MOBILE could create for Recruitment.

What do you think, how is MOBILE going to be used in Recruitment.

Will it only be, just another channel to advertise our jobs, or….

Here is a summary of options provided by some Linkedin connections:

1. Just SMS the Jobdescription and percentage hike and leave it to them to follow up on the offer! Or send a message with the text JOB345 to our short-code and one of our recruiters will get in touch with you. Simple but effective.
2. Send messages through Bluetooth in the surrounding of an event.
3. Because of the mobile internet job seekers can also subscribe on a vacancy alert, and give a call directly if they are interested.
4. LBS, could be an interesting way to use recruiting in a variety of settings ranging from a conference event to on-campus recruiting and/or even when someone is (literally) driving by a respective companies’ location; targeted posts could be sent out based on profile preferences.
5. Wouldn’t it be awesome if you could carry your business card or resume in your phone and and automatically send it to another person using NFC technology. From a recruiters perspective, If you could send your business card or a job description using this technology to someone you meet at a career fair or conference; this would be very helpful. Once you receive someone’s business card or resume, the information would be added to your phone’s contact list and using the same NFC technology you could print out the resume when you get back to the office or email it to your email account.

I am curious if you’ve got some other “Think Print” ideas.