A few times last month people were asking me about the future of social networks.
What will it be?
I read a lot about interaction online, as we talk here about “online social networks”.
People invite me for a lot of different networks on a weekly basis.
If we are counting the amount of Social Networks.. You can’t really, count them anymore.
An de Jonghe, Belgium, gave a broad overview in her book “Social Networks around The World” on what is happening out there. (read it!)
Currently my view is: we all like to have our own “online social network”, but are we not getting “community tired”?
What I mean by that:
All corporates like to have their own Social Network. Every event, likes to have its own Social Network. Every…. likes to have its own Social Network.
Of course it is good for creating Brand awareness, good for connecting to Alumni, good to connect to Customers, and of course to connect with own (future) employees. And once connected, you have an easy way of interact.
And yes it is a good forum to interact and share ideas.
But where a Social Network related to a Brand, was an extra 25 years ago, it now seems to be commodity.
You have a Social Network so you are, like I twitter therefor I am or I blog therefor I am.
Growing a Social Network is not easy either anymore.
But with tricks like: invite all your connections from “Plaxo”, “Linkedin” or “MSN”, to this new network, there will always be a kind of migration from one to another Social Network. Ah, and don’t forget OpenID
Next thing will be: let your network live… Most of the times you will see a network get more used, more attractive when there is lots of interaction between the members, Online but even more important OFFline.