Web analytics and recruitment for Recruiters United

Today I gave a presentation together with Bas van de Haterd on web analytics for corporate recruiters, members of Recruiters United.
The presentation is in Dutch, but if you like an English version, email me gordon@rise.nl or give me a call.

Topics in the presentation: Analytics, Stats, Statistics, Webanalytics and Social Analytics, monitoring what is happening out there!

We inspired the corporate recruiters with the possibilities on how to increase ROI in online recruitment and learned them some new things in internet recruitment…. The core of internet recruitment.

February 27th 2009, online recruitment and analytics

To get insight in what you are doing online in these days, there is a lot of metrics you’re able to get. The question is what info is important for which level in the organization.

The master class I organized together with Nedstat, PeopleXS and Webster University and will offer an out-of-the-box view on how to plan your strategy and get an in-depth insight into your online activities. The master class will provide you with a clear view of what online channels are most effective for your organization.

More info you’ll find here: online recruitment and analytics

You like this masterclass but want it to be presented in company?
Let me know +31 6 421 21 451

Disruptive Talent Acquisition Strategies, 24th of October

Masterclass online recruitment

Disruptive Talent Acquisition Strategies

Would you like to reduce your time-to-hire and learn how to spend your online budget in the most effective way? Do you want to improve your online ROI and find out why certain targets are not reached? In a master class by Gordon Lokenberg, interim recruitment specialist, you will find answers to all these questions.

Date and location
Friday 24 Oct – 09.30 until 17.00, Webster University, Boommarkt 1, Leiden.

Subjects

* How to create an online Talent Acquisition Strategy
* How to make your online recruitment budget cost effective
* How to align your organisation with your online Talent Acquisition Strategy

Approach
The master class is organised together with Nedstat, PeopleXS and Webster University and will offer an out-of-the-box view on how to plan your strategy and get an in-depth insight into your online activities. The master class will provide you with a clear view of what online channels are most effective for your organisation.

Costs
€ 995 per participant excl. VAT. Lunch is included.

Registration
The one-day master class will take place on the 24th of Oktober in Leiden. Subscribe now for the master class online recruitment! If you register before Oktober 1st you will receive 20% discount.

Contact
For more information, please contact us at +31 20 51 95 464.

Web analytics / Webstats / Web Intelligence Who Cares?

Looking at company,

What departments are focussed, or should be focussed on the company website?
And who in those departments should monitor what is happening on the company website?
So why is webanalytics only for marketeers? Or isn’t it?

The answers I got via my LinkedIn network again shows that we keep our focusgroup in Webanalytics at the Marketing department 😦

So what is it I like to share with you Recruiters? Don’t be a D*m*SS!

Why spend so much money on Online Recruitment, W3Recruitment tools, ATS and whatever,

if you don’t measure what is working well for YOU.

Oke, oke, got a little emotional there. But really I don’t get it.

Why spend hours out here on the web, not knowing if it gives you result.

Often people tell me, well we are out there and we do measure…. We know exactly how much hires we got via this online channel. By the way people only are able to apply via our recruitmentsite… So we know, the numbers are in our ATS (applicant tracking system)….

Simple question, answer will be in your analytics… How many people did want to apply, but did not get through the applicantforms.

Another simple question, how many visitors did you get on your recruitmentsite, and how many of those on your recruitmentsite did actually visit your nr.1 vacancy? Euh, why did they not, and if they did not, what did they do?

In a time where recruitment sources are everywhere, the web 2.0 people keep creating more and more for us to  explore and use. Please do figure out if it works for you or not.

Do it the right way with one of these products: Nedstat, Omniture, Webtrends, etc