2011 is a brand new year,
A lot of things will happen in the recruitment area… We even might be recruiting in outer space because of lack of skilled people on earth…
What will happen this year is a further expansion in Mobile recruiting.
With the launch of mobile recruiting apps back in 2008, recruiting via Mobile has been evolving. Nowadays a recruiter is not up to date if he has not implemented Mobile in his marketing plans for 2011.
The recruiter has had over 2 years to think of his own mobile strategy..
– Why Mobile
– What is possible on Mobile
– Where to market my mobile recruiting features
– What will happen if we start using mobile recruiting
Of course many different thoughts around this, and also possibilities are limited to the carrier you need to work with in terms of dataplans and other stuff that limit internet usage.
The coolest thing with Mobile is that a recruiter can have his employer brand in their pocket
Worst thing about Mobile: to start having doubts about it “I worry, will people start using my app?”
Get this clear:
What is your goal in using mobile for recruitment
Are you aiming for direct hires?
Are you building on your brand awareness?
Would you like to keep ‘m up to date on what is happening in your company?
Would you like to let ‘m job snack during travel time?
What technologies can I combine in using Mobile?
If you like Text (sms) start with promoting: send #job to 4141 or push jobs
If you like Mobile web: check out on m.ourcompanyjobsite.com
If you like Apps: download coolestjobapp in one of the appstores
If you like QR: post one offline and get them to your job site instantly
If you like NFC: put your jobs in the window and let people that walk by pick ‘m up
If you like Bluetooth: use it on e.g. job fairs
If you like CheckIns: post your job tips in tools like Foursquare
If you like IRL: become mobile yourself and go out and meet people in person
If you like AR: create your brand experience in Layar’s Mobile Augmented Reality
If you like Facetime: think of mobile video
If you like Guerilla: Get out of your seat and make it happen!
If you like Innovation… Mash up… Create something new.. and tell me about it.
If you are thinking mobile recruiting is going nowhere:
do visit www.mRecruitingcamp.com … See you!