Geoff Peterson about Mobile Recruiting

Today at ERE Expo Geoff Peterson is giving away a workshop on Mobile Recruiting.. And yes that is cool! Mobile hits Recruitment bigtime today.. After the workshop the welcome reception at ERE is being sponsored by Lokloq – Shake your Job so we will be mobile all day long.

The 3 things people carry around, keys, wallet and Mobile.

Mobile phones nowadays take over the amount of landlines slowly.

8 benefits of Mobile:

  • # The first personal mass medium, opt-in only
  • # Permanently connected, social networking sites in your pocket
    # mobile is always carried: Average to Report: Lost wallet – 26 hrs Lost Cellphone -68 minutes….
    # Mobile has a built in Payment channel: like sms or paypal -Buy on the go.
    # Mobile is available at Creative Impulse: like interactive streaming while on-the-go
    # Mobile measures audience accurately: 90% of audience information is captured on Cellphones vs 1% for tv or 10% for internet
    # Only mobile captures Social context
    # Mobile enables Augmented Reality: check out Layar and TAT, The Astonishing Tribe!

    In a demo that drew gasps at TED2010, Blaise Aguera y Arcas demos new augmented-reality mapping technology from Microsoft

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    2 thoughts on “Geoff Peterson about Mobile Recruiting

    1. Geoff Peterson’s a class act and no doubt the session was a success. Wish I could have been there to enjoy the eye-candy. He knows his stuff.

      Fyi, I’ll be speaking on April 26th at the SHRM conference in Florida (along with Chris Hoyt @TheRecruiterGuy). We’re co-presenting on the topic of Mobile. I’m really happy to see this toic getting more, and more press. It’s about time, eh? 🙂

      Hope all is well Gordon!

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