Paul Harrison, Carve Consulting
Employer brands, the opportunities and threats of the social media
You know where the conversation is taking place? Blogs, wiki’s, microblogs, socialnetworks, groups, forums…
Why do these conversations matter? It creating impact on internal morale/behaviours, can increase, or damage your digital dna.
Social Spaces offer you unprecedented opportunities to connect and engage with talent!
Know this and use this….( a tool you can use for capturing the conversations is e.g. buzzcapture )
Develop an engagement strategy… A what, yes an engagement strategy… like you do when Create the employer brand strategy.
Start conversation not interruption and with respect
Conclusion: risk is outhweighed by opportunity, develop an achievable roadmap, be authentic
Paul, thanks for this: again another evangelist on using web 2.0 the proper way.
I like that.