URLs are nowadays crucial for Recruitment.
The URL is the place where you offer your Apply NOW button, where you tell your audience how good and successful you already are, and will become better if YOU join us…
All the activities online are to create the best traffic to your URL, your site, your landing page.
So why take the chance people don’t get the message?
Often the message you like to leave in Forums or Blog comments or other types of Social networking sites is too long….
Long URL often break in e-mails and than this happens:
- I know the most wonderful place to work, if your want to check it out http://www.mysite.com/who-we-are/something-to-do/
your-next-step/index.php?1234&ID=6789
You can create shorter URLs that do not break in e-mails and are short enough to use in web 2.0 platforms via these tools:
http://shorturl.com since 1999
http://tinyurl.com
http://kurl.nl
http://zi.ma
http://cli.gs
http://tiny.cc
http://bit.ly
http://tubeurl.com
http://fff.to
http://courl.net
Even some of these tools, do come with free statistics of the usage of the URL you created… Why bother? This way you can use different short URLs in different comments and check what comment brought you the most.
Well if you want to know more about analytics and how to use them in recruitment check out: http://cli.gs/n6MdE6.
Enjoy your traffic!

6 comments
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November 24, 2008 at 5:15 pm
jeanetophetweb
Thanks Gordon, that’s useful (again).
November 25, 2008 at 1:50 pm
Kasumi DeMarco
Hi great post – I personally use tinyurl when required as you can add the keyword you want and then generate the tiny url from that.
January 5, 2009 at 4:01 pm
Mike
and Don’t forget
http://rde.me (“Read Me”)
http://was.gd (“Was Good”)
January 5, 2009 at 4:12 pm
Gordon Lokenberg
@Mike I just got a this comment as well, http://snurl.com/9hijk Sorry if I forgot others to mention
January 6, 2009 at 9:59 am
Gordon Lokenberg
Just spotted another URL service http://www.hex.io/
March 30, 2009 at 6:31 pm
Nimwit
You might want to add http://iamuk.co.uk to that list of yours. I use it as it has stats on clicks etc…